Branding Spotlight: The Women Behind Willow & Pine Market
Stepping into Willow & Pine Market is like stepping into a dream. With soft florals, elegant displays, and that signature robin’s egg blue ribbon, everything about this downtown Owensboro gem invites you to slow down and savor the beauty in the everyday.
For our latest branding session, I had the honor of photographing the inspiring mother-daughter duo behind it all: Anne and Isabel Higgins. These two bring so much warmth and style to Owensboro, and watching them work together is truly something special. We often call Anne the “Martha Stewart of Owensboro” — and once you step foot into the shop, you’ll understand why.
This shoot was all about capturing the heart of the brand — thoughtful gifting, refined simplicity, and timeless charm. From the curated Polish pottery to beautifully wrapped gift boxes, Anne and Isabel live and breathe the Willow & Pine aesthetic. And more than that, they embody it — approachable, graceful, and endlessly kind.
Anne and Isabel make downtown Owensboro Kentucky a more magical place, and I’m so grateful to help them tell their visual story. If you haven’t stopped by Willow & Pine yet… consider this your sign.
